Tutorial

How to Change Your WhatsApp Business Display Name

Pratik patil

Feb 27, 2025

2 min read

Why Your Display Name Matters

Your WhatsApp Business display name is how your business name appears to customers when you send messages. It plays a crucial role in:

Building brand recognition and trust
Ensuring a professional appearance
Maintaining consistent branding across platforms

Requirements & Limitations

Display Name Guidelines

Your business must qualify for a display name to be eligible for review.
Display names can be changed up to 10 times in a 30-day period.
Certificates for new display names are valid for 14 days.
Display name review is no longer required to get started on the WhatsApp Business platform.

Step-by-Step Guide to Change Your Display Name

Access WhatsApp Manager

Go to Meta Business Manager and select your business.
Click on WhatsApp Manager.
Select the account you want to update.

Edit Display Name

Navigate to the Phone numbers section.
Hover over your current display name and click the pencil icon.
Enter your new display name and click Next.

Submit for Approval

Wait for WhatsApp to review and approve your display name.
Once approved, update your certificate using the appropriate API endpoint.

Best Practices

Do

✓
Use your official business name
✓
Keep it concise and professional
✓
Ensure consistency with other platforms

Don't

✕
Use misleading or inappropriate names
✕
Exceed the 25-character limit
✕
Include prohibited terms or trademarks

Troubleshooting Common Issues

Display Name Not Approved

Ensure your display name complies with WhatsApp's guidelines. If rejected, revise and resubmit.

Certificate Expired

If your certificate expires, resubmit your display name for review and generate a new certificate.

Pratik Patil

Developer at chatterswift

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